We Have One Goal:
Help People to Create Their Healthiest Lives Possible


Our Leadership Team


Rich Vesta
Chief Executive Officer


Ernie Vesta
Medical Director


Christopher Vesta
Chief Information Officer

Jeremy Vesta

Jeremy Vesta
Chief Financial Officer


Bob Daubenspeck
Chief Business Officer


Nurse Spotlight

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Norma Mercado

Norma was born and raised in Milwaukee, Wisconsin. She enjoys gardening, hiking, reading books, going to art museums, and spending time with family.

Norma has a bachelor’s degree in nursing from Alverno College and has over 10 years of nursing experience as a Registered Nurse. She has worked in both hospital and home health settings, and is an invaluable part of our mission to help you make today better than yesterday!

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Nichole Smith

Nichole started in healthcare at the age of 18 as a Nurse’s Assistant, where she realized her passion for making a difference. She pursued her nursing degree and has been a Registered Nurse for 18 years, working within several local healthcare systems. Her primary focus has been in home health, chronic disease/case management, and specialty care. Her philosophy of providing world-class healthcare is simple: "When you take the time to meet people where they’re at, you have the ability to make a lasting impact."


We've Been Thinking

Drug Advertising: Information vs. Healthcare Costs

Drug advertising holds tremendous influence over both patient choices and the economics of healthcare systems. As a result, it is a huge part of the challenge of improving patient care, autonomy, and financial sustainability.  Today’s media landscape, spanning from print to digital, is saturated with pharmaceutical marketing. Whether it’s radio ads during your car rides…

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Quality Healthcare: Beyond the Commodity Mentality

When it comes to managing healthcare, a common but critical mistake is to treat medical care as a mere commodity. This approach, focusing primarily on minimizing unit costs, fails to consider the complex dynamics of healthcare quality.   Let’s explore why understanding and investing in high-quality healthcare goes far beyond simple cost metrics.  The Commodity Mentality…

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